Faber Group |

Have you ever considered that many of the products you have in your home have travelled on a pallet from a factory to your favourite store? They were probably transported with one of our pallets or boxes! Supply chains don't work without load carriers, especially in the FMCG industry. At IPP, we put in extra effort. Because we have pooling solutions; they are used more than once and are therefore extremely sustainable. We are looking for someone who wants to share that with our customers, employees and other stakeholders and can inspire to create a better world with our load carrier solutions! As Brand and Content Specialist, you will make an impact by developing and executing content strategies that enhance IPP’s brand presence, drive customer engagement, and support business growth.

Who you are

Your impact as Brand and Content Specialist

The Brand and Content Specialist is a new role within our Marketing and Communication team and will be responsible for developing and executing strategies that enhance brand visibility and audience engagement. This role involves creating compelling content across various platforms, ensuring brand consistency, and aligning messaging with company values and goals. You will also support other functions with the team with your area of expertise to support executing our marketing strategy.

Responsibilities

· Develop, edit, and optimize engaging content, including blog posts, case studies, white papers, social media posts, newsletters, video scripts, podcasts and website copy/ landing pages and sales tools.

· Create and manager our content calendar on a central level and align with our regions.

· Monitor and strengthen brand equity by ensuring all content aligns with IPP’s (and Faber Group) brand values and strategic goals

· Responsible for media monitoring & measurement

· Use data-driven insights to measure content effectiveness, track engagement metrics, and identify areas for improvement.

· Next to the above responsibilities you will be partly responsible for general marketing and communication activities to support other entities like the Faber Group, IPP Benelux, PoolService and/ or other divisions.

About you

You are an experienced brand and content Specialist with a minimum of 5 years’ experience in content marketing preferable in an international larger organization. This role requires a blend of creativity, brand management expertise, content creation and data-driven decision-making. You will see the value in challenging the status quo in a respectful and collaborative way and you are proactive with a hands-on mentality.

The successful candidate will work closely with local marketing, commercial teams, sustainability manager and operations to create content that communicates IPP’s value proposition, reinforces brand positioning, and aligns with IPP’s sustainability mission. Besides dealing with internal stakeholders you also have excellent communication skills which enable you to inspire and challenge external partners.

What we offer

Impact works both ways. Just as you give your best, so will we. And these are not just words. We believe flexible working hours and mobile working support a healthy work-life balance. We like to bring new ideas to the table and are open for diverse development possibilities, free scope for design of tasks and plenty of time for internal festivities will keep you impactful. Our Marketing and Communication team currently consists of 6 people representing different countries and backgrounds and local MarCom specialists in the countries. Together we form the MarCom Community in which we collaborate closely in exchanging ideas, share best practices etc. However, we also collaborate with several freelancers and agencies that help us in different areas. With a salary range from up € 4.400,- to € 5.400,- per month.

Bachelor or Master’s degree in marketing, communications, business or related field.
5+ years of experience in brand management, content creation, or digital marketing, preferably in a B2B
organisation within an international scope.
Experience with content management systems like WordPress/ Umbraco, as well as design tools such as
Photoshop, Illustrator or Canva.
Strong written and verbal communication skills, with the ability to adapt tone and style for various audiences and channels.
You have strong interpersonal skills to work effectively with cross-functional teams and external partners.
You are creative, skilled at creating engaging content that captures attention and effectively communicates the brand message. Strong copywriting and design skills.
You can take up the role as project coordinator, capable of managing multiple projects, meeting deadlines. Strong organisational skills.
A good command of Dutch language, but especially English language is essential and additional languages are a plus.
This role is based in Eindhoven but may require occasional travel within Europe.

Apply now